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Use the templates supplied by their email service provider.ĭeveloping custom email templates is primarily utilized by major companies that want to assure that they have the ultimate control over every pixel that is being sent through their email newsletters. You don’t have to go into this immense barrage of details, however, as most email marketers use one of two methods to create their MIME. If you want to really get heavily involved in the intricacies of MIME, here is the first of six linked standard descriptions.

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You can find many sources online where you can learn to code your own MIME if you wish. You really don’t have to try to sort out all the coding, as the examples above are only shown to demonstrate how relatively straightforward the plain text version is and how complex the HTML code is.

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While the HTML code - to display a full color version, with graphics - will look like this. The plain text version is included first in the “raw data version” of your email, followed by the HTML version. These numbers are very complex strings as they need to be absolutely unique to that element and not duplicated anywhere else on the entire internet. Every element of your HTML email - such as images - needs to have its own identifier number to make sure that it is easily located by the device. To make things even more complex, some languages like Arabic and Hebrew are written from right to left.

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Not only are there different language sets with the appropriate accents and special letter characters (the German letter ß for example) but some languages don’t use letter characters at all, preferring ideographs (Chinese, Japanese, Korean), which incorporate an entire word into one symbol. There are many various ways to display characters. This header is not visible to recipients, unless they open up the email properties to view the “raw data version.” There are a considerable number of specifications that need to be included in this MIME header. The coding of the MIME setup is contained in a header in every email. This is known as the MIME Multipart as it has… multiple parts! Where are the MIME Commands? If, for whatever reason, it’s set up to only display plain text, then the recipient will view a fully readable, if somewhat simple, plain text version only. If it is enabled to show the full HTML, that’s what your customer will see. The reader’s own device browser can transparently and automatically choose the best email display for its standards, or the display chosen by the device’s user. This is where the wonders of MIME come into play. You certainly don’t want to display both versions - HTML and text - to the same reader at the same time. MIME has made it possible for recipients to see emails as mini webpages, complete with layouts, colors, images, and much more.

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Whenever you receive any email that isn’t strictly plain text in the default font of your browser or email client, you’re experiencing the wonders of MIME - Multipurpose Internet Mail Extensions. Plain text may be more mobile browser-friendly.















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